Restaurant Ordering Platform
Direct online ordering for an independent restaurant group. This is self-initiated concept work that shows how we approach the problem. It is not a client project.
Wireframe-level view of the main screen.
The delivery apps own the customer.
Third-party apps take a commission on every order and keep the customer relationship for themselves.
Make direct the easy option.
Ordering direct has to be as easy as the apps, and give regulars a reason to come back.
Menu first, reorder in one tap.
The menu opens straight away, modifiers are clear, and returning customers repeat their usual order in a tap.
Interface & features
Four parts, each with one job.
Pickup and delivery ordering
One flow for both, decided at the start.
Menu management
Staff update items and availability without a developer.
One-tap reorder
Regulars repeat their usual in seconds.
Kitchen order screen
Orders arrive in one place, in the order they need to be made.
More orders placed directly, with the margin and the customer data kept in-house.
An intended outcome for a concept, not a measured result.
Next concept
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