Business Growth Landing Page
A campaign landing page for a professional services firm running paid search. This is self-initiated concept work that shows how we approach the problem. It is not a client project.
Wireframe-level view of the main screen.
The ad makes a promise the page doesn’t keep.
Paid clicks sent to a general home page rarely find the offer they were promised in the ad. The visitor has to hunt for it, and most don’t.
One page per offer.
Match the ad word for word, answer the main objections in the order people raise them, and ask for a single action.
Offer and form on the first screen.
On a phone the headline and the form both sit above the fold. Proof and detail follow for the people who scroll.
Interface & features
Five parts, each with one job.
Message-matched headline
Repeats the wording of the ad, so the visitor knows in a second that they are in the right place.
Short qualifying form
Three fields. Enough to start a useful conversation, few enough to finish on a phone.
Proof where doubt appears
Evidence sits next to the claim it supports, not in a separate section further down.
Objections, answered in order
Cost, time, and risk, in the sequence people ask about them.
One repeated action
The same button, with the same label, at each point where a visitor might be ready.
A lower cost per qualified inquiry from the same ad spend.
An intended outcome for a concept, not a measured result.
Next concept
SaaS Dashboard
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