Home Concept · Prototype

Healthcare Platform

Appointment booking and follow-up for a multi-location clinic group. This is self-initiated concept work that shows how we approach the problem. It is not a client project.

TypeConcept project
SectorHealthcare
ScopeStrategy, UX, interface design
GoalMore bookings completed online

Wireframe-level view of the main screen.

Challenge

Booking asks for too much, too early.

Patients abandon booking when it asks for an account, a phone call, or too many fields.

Strategy

Hold the slot first.

Let patients book as a guest. Collect the details that can wait after the time is reserved.

UX direction

One hand, one thumb.

Large touch targets, plain language, and a flow that works with one hand on a phone.

Interface & features

Four parts, each with one job.

01

Guest booking

No account needed to reserve a time.

02

Clinician and location search

Find by need, place, or name, whichever the patient knows.

03

Reminders and rescheduling

A link in the reminder changes the appointment without a phone call.

04

Accessible by default

High contrast, large targets, and plain language throughout.

Expected business outcome

More bookings completed online, and fewer calls to the front desk.

An intended outcome for a concept, not a measured result.

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