E-commerce Experience
A storefront for a specialist retailer with a wide catalogue. This is self-initiated concept work that shows how we approach the problem. It is not a client project.
Wireframe-level view of the main screen.
A big catalogue is hard to narrow.
Shoppers who cannot narrow a large catalogue quickly leave before they reach a product page.
Invest where the decision is made.
Search, filtering, and product pages get the attention. That is where the purchase is decided.
Filters that stay put, a checkout that stays short.
Filters remain visible, product pages answer the common questions, and checkout asks only for what it needs.
Interface & features
Four parts, each with one job.
Faceted search
Shoppers narrow thousands of products in a few taps.
Product comparison
Side-by-side detail for the choices people hesitate over.
Guest checkout
No account required to pay.
Saved carts
Shoppers who leave can pick up where they stopped.
A higher share of visits that reach checkout, and fewer abandoned carts.
An intended outcome for a concept, not a measured result.
Next concept
Restaurant Ordering Platform
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